Here’s what was really happening:
I was following the traditional mold of what a therapeutic business “should” look like rather than getting clear on what I am passionate about.
I was allowing limiting beliefs to dictate my business decisions due to fear of rejection.
I was afraid of investing in my business and, ultimately, myself.
And I wish I could tell you one day, it magically started getting better, or after a few years in the field, I had “done my time,” and the clients I wanted started strolling through the door. But that’s not true.
Unpopular opinion: We, as therapists, aren’t entitled to a full caseload of aligned clients, and we are generally severely lacking in the skill and mindset to be business owners. And we’re still operating under the old paradigm of expecting clients to find us just because we exist. But the truth is that therapy seekers are more sophisticated than ever, and know what they seek. So if you don’t learn how to market yourself and your business, you will always struggle to maintain a consistent business that lights you on fire. And if you aren’t willing to invest in yourself, why would you expect your clients to invest in you?